HOW IT ALL BEGAN
Behold my fellow urban monsters out there:
I wouldn’t say I was the best boi when my mom first got me. To be fair, for the most part I behaved quite well, except for the rare instances when I chewed up my bed because the fabric made my skin itchy, or when I took over the sofa because the cushioning was so much better than that of my bed, or that one time I confiscated my mom’s shirt because it just felt so nice curling up on it (ok I also peed on it to make it officially mine).
You know, I’m not that kind of dog who compromises on just any pet supplies while my mum enjoys her avocado toast and cold pressed juice for breakfast.
So when she (finally!) figured out how much of a man with standards I am, she founded URBAN MONSTER with her best friend. Now I’m surrounded by the nicest things that I could’ve wished for – beds that match my fur color while giving me enough back support, apparel that keeps me warm without losing style during my daily morning stroll, collars that are so smooth to the touch that I sometimes forget I’m actually wearing one.
If you’re as much of a hotshot as I am, you’re welcome!
ABOUT US, AKA THE MODELS